And let’s be real — I’m tenacious AF. But I’m also a parent, a partner, a highly sensitive empath, and someone who’s not interested in building a business that takes over my life.

I did hustle hard in the beginning (probably too hard). And like a lot of entrepreneurs, I followed advice from “business gurus” who taught there was one right way to do things (there isn't!!).

Strong foundations matter, but long-term growth comes from building a business that actually fits you — your strengths, your energy, and the way you want to work — and that’s the lens I bring to my own business and to the people I work with.

I work best with people who care about how they’re building their business — not just that it grows. People who value thoughtful, intentional work, want to move away from pushy or performative marketing, and are open to doing things differently if it means building something more sustainable.

And as a queer, nonbinary business owner, I care deeply about creating space for people who don’t always see themselves reflected in traditional business spaces — including those with marginalized identities, or doing unconventional or more intuitive work.

Where did this success come from? Rock-solid products, clear messaging, strategic marketing, and self-honoring vision.

I started my first company, Real World NP, in 2019 after I nearly burnt out as a nurse practitioner in primary care. I went into it crossing my fingers that I’d find someone else to do all the “business stuff” so I could focus on teaching medicine.

Turns out, the “business stuff” is actually my zone of genius — and I’m inches away from a recurring 7-figure company… all with organic traffic.