I'm here to create magic

I started my first company, Real World NP, in 2019 after I nearly burnt out as a nurse practitioner in primary care. I went into it crossing my fingers that I'd find someone else to do all the "business stuff" so I could focus on teaching medicine.

Turns out the "business stuff" is actually my zone of genius— and I'm inches away from a recurring 7-figure company... all with organic traffic. 

Let's create magic together

Green smoothies, peloton (yep, I've become one of those people!), dreaming, procrastinating, hyper-focusing, Voxing with my team and business besties

(Almost) daily rituals:

Nerding out on marketing & systems, dreaming, reading #AllTheBooks, playing with my daughter


Dishonesty, inauthenticity, unkindness, cruelty, pushy/slimy/sleezy marketing


Creating magic, and leaving the world better than I found it. Love, wonder, compassion, equity, inclusion, justice & humanity. 


And let's be real— I'm tenacious AF. But I'm also a mom, spouse, highly sensitive empath, and anti-hustle culture— no 80-hour weeks here. Or even 40.

I did hustle hard my first year (probably too hard). And like most entrepreneurs, I learned from "business gurus" that taught me "one right way" to do things.

True, strong business foundations are important. But longevity depends on designing our businesses around our unique gifts and strengths. Which is what I embody in my businesses and help other entrepreneurs with today.

My superpower is having an eye for the gems at the heart of the matter, and alchemizing new possibilities. Not cookie-cutter, though— tailor-made to you. I'm obsessed with learning about and holding space for peoples' big, giant dreams— I'd love to help you, too.

Where did this success come from? Rock-solid products, clear messaging, strategic marketing, and self-honoring vision.

There are so many business coaches out there claiming to be experts. Authenticity is my top value, so I want to share some background on my experience. My first company hit $250k and had 8,000 email list subscribers in its first year— all with organic traffic. Today it's closer to 20k people on our email list and consistently over $500k in annual recurring revenue. It's hard for me to claim "expertise" when there's always so much to learn, but I have both gifts and experience to share with you.

Ruler, Alchemist, Accumulator

Sacred Money Archetypes: 

Futuristic, Achiever, Learner, Restorative, Intellection

Gallup Strengths: 

INFP - Mediator

Myers- BriGgs: 

About Me

Nurse Practitioner to 6-Figure Entrepreneur

01. Stay At Home Nurse Podcast

Embracing Your Zone of Genius as an Empath

02. The Prosperous Empath Podcast

Listen here >

Listen here >

Following Your Passions & Using Your Strengths in Business with Liz Rohr

03. The Ambitious Introvert Podcast

Listen here >

Guest Podcasts
learn more →

Most business growth challenges have to do with how you're marketing, communicating with your potential clients (aka messaging), or packaging and pricing your offers and services. This is my FAVORITE place to play. Book a strategy call and we'll unravel the blocks and map out your next steps together.

Book A Strategy Call

Work with me

Messaging can often be the culprit in stagnating sales— luckily, that's one of my superpowers. See how your copy is coming across on your website and opportunities for clarity with a quick Messaging Audit.

Website Messaging Audit


Get a quick win

"The amount of clarity that Liz was able to provide in a single conversation was mind-blowing!"

The Reviews

so they say:

let's work together

If it seems like we'd be a good match, check out the ways we can work together— so you can bring your bring their unique genius and kick-ass offerings to the world.

What do you think?